We are so sorry - this event has been cancelled.

Santa Clara County and San Mateo County health officials are recommending that all non-essential gatherings be cancelled due to COVID-19. The wellbeing of our community is our top priority so we are following those recommendations.

Five years ago, we celebrated the launch of Robbie Kellman Baxter’s prescient first book for businesses and organizations, The Membership Economy. The Foundation launch was fitting: a Kepler’s reader since childhood, Baxter even featured the re-opened bookstore as an example of an agile, membership-based and community-centered organization. Thanks, Robbie!

Now we’re excited to invite readers for champagne, networking and discussion as Baxter launches her second book for organization leaders, The Forever Transaction: How to Build a Subscription Business so Compelling, Your Customers Will Never Want to Leave.

Professor Peter Fader of Wharton calls The Forever Transaction one of “the best, most indispensable set of best practices ... ever seen on building and sustaining a subscription-based business model.” It is an invaluable resource for understanding real-value membership models in a time of subscription fatigue and countless low-value competitive offerings. How can your organization build a membership model that rises above the fray and serves your community?

Robbie Kellman Baxter is the leading expert on subscription pricing and membership models, with stories to share from her work in the trenches with companies like Microsoft, Electronic Arts and the Wall Street Journal. Baxter holds an MBA from the Stanford Graduate School of Business and an AB in English from Harvard College. Joining Baxter in conversation is Lisa Kay Solomon, Designer-in-Residence at the Stanford d.School and Leadership Chair at Singularity University.

Don’t miss this opportunity to grow your organization and celebrate with us for The Forever Transaction.

If you are a guest attending this event and require disability accommodations, please contact events@keplers.org at your earliest possible convenience, with at least two weeks’ notice for CART or ASL translation services. Please include the name and ticket type through which your seats were reserved, the number of guests attending, and complete information about the accommodations needed, along with a contact number at which you can be reached.

Tickets to Kepler’s Literary Foundation events are not tax-deductible. Tax deductible donations can be made online at keplers.org/donate

Photo of Robbie Kellman Baxter by Lucas Deming.