This event is online.

Our launch party with Robbie Kellman Baxter has gone digital!

Five years ago, we celebrated the launch of  Baxter’s prescient first book for businesses and organizations, The Membership Economy. The Foundation launch was fitting: a Kepler’s reader since childhood, Baxter even featured the re-opened bookstore as an example of an agile, membership-based and community-centered organization. Thanks, Robbie!

Now we’re honored to host the launch of her second book for organization leaders, The Forever Transaction: How to Build a Subscription Business so Compelling, Your Customers Will Never Want to Leave. In a world of new and unprecedented distance, subscription models around goods and services have even more relevance for keeping us connected. Don’t miss this opportunity to grow your organization and celebrate with us for The Forever Transaction.

Professor Peter Fader of Wharton calls The Forever Transaction one of “the best, most indispensable set of best practices ... ever seen on building and sustaining a subscription-based business model.” It is an invaluable resource for understanding real-value membership models in a time of subscription fatigue and countless low-value competitive offerings. How can your organization build a membership model that rises above the fray and serves your community?

Robbie Kellman Baxter is the leading expert on subscription pricing and membership models, with stories to share from her work in the trenches with companies like Microsoft, Electronic Arts and the Wall Street Journal. Baxter holds an MBA from the Stanford Graduate School of Business and an AB in English from Harvard College. Joining Baxter in conversation is Lisa Kay Solomon, Designer-in-Residence at the Stanford d.School and Leadership Chair at Singularity University.

Registration for this event is open, with the additional options of making a tax-deductible donation to Kepler's Literary Foundation, or supporting Kepler's Books with a (non-tax-deductible) book purchase.  Donations will go toward Kepler’s Literary Foundation programs online, in local schools and throughout our community. 

**Registration will close one hour before the event; please reserve your spot early to guarantee access, as registrations are limited.**